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Zee5 app region1/2/2023 ![]() ![]() He is very determined on making it big on the ad revenue front, saying advertising on the platform will show a substantial growth going forward. ![]() Katial also said that the platform has been successful and is already getting advertisers across the spectrum on the platform and hinted that so far regional content has been getting higher demand. ZEE5 Chief Executive Tarun Katial told PTI in an interview, “ We plan to test mobile-only pack for users who want to watch content on-the-go at low prices and with a limited number of ads with an option to choose the ads in return of a lower subscription rate.” Last week Netflix announced a strategy to roll out the plan nationally, as the user growth has been sluggish in the home market the US after testing an Rs. ZEE5 is aiming to increase its user base to 80 million by March from the 70 million app downloads recorded till March 2019.įollowing the path of American video streaming giant Netflix, Zee Group’s digital platform ZEE5 is planning to launch app-only plans to shoot up its revenue. ![]() ZEE5 was launched in February 2018 after merging Ditto TV and OZEE. ![]()
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